Join Us in Celebrating WFP
A Quarter-Century of Trusted Expertise & Market Leadership
As we celebrate a remarkable 25 years at Washington Fine Properties, we're excited to launch a campaign that not only honors our legacy but also propels us into the future. This is an invitation to you, our esteemed agents, to be at the heart of this celebration. We've curated a wealth of assets designed to enrich your engagements and enhance your success. From dynamic marketing materials to insightful resources, everything you need to shine is at your fingertips.
This campaign is more than a milestone; it's a launchpad for innovation, growth, and unparalleled achievement. Let's seize this opportunity together, leveraging these tools to create memorable experiences for our clients and setting new benchmarks in the DMV real estate market. Your participation is pivotal. Join us in this journey of excellence and be part of shaping what comes next. Here’s to celebrating our past achievements and forging ahead with confidence and excitement!
Campaign Press Release
Video Introduction to Campaign Deliverables
Campaign Deliverables Resource Center
Click gallery images to view the campaign resources.
25Y Logo Package
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25Y logo badges in .EPS format and two resolutions in .PNG format for web use and overlay on top of photos.
25Y Logo + Tagline Lockups
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25Y logo badges + “Years of Excellence” tagline in Silver and Blue and right loaded and center loaded layouts in .EPS and .PNG formats. Use for your own marketing pieces, social media posts and email signatures, etc. These logos are preloaded into the Marq system in the left menu under My Brand. How To Access In Marq Video
25Y Logo Usage Guidelines
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Agent Deliverable. 25Y graphics usage guidelines PDF.
WFP.com Homepage Branding
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The WFP.com homepage will lead with a 25th Anniversary spring image as the primary slide during the campaign with imagery that varies seasonally.
All Print Ads Branded With 25Y Logos
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Beginning in April, 2024, all print ads will have 25 Year branding logos. The link has examples of Washingtonian, The Washington Post and the Wall Street Journal.
25Y Sign Riders
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Sign riders are available now at the New Mexico office. Start using them on Friday, April 5. Please hang the 25 Year rider first under the WFP sign, then your additional riders.
WFP Directory 25Y Resources
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We have created a section on the WFP Directory called 25th Anniversary Materials. Here you will find links to this overview video, logos. The launch website and how to videos for 25Y Marq templates.
25Y Social Videos
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These are the launch social media video posts in Feed and Story formats that you can post to your social accounts.
25Y Pop-Out Print Ad Templates
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Examples of print ad pop outs that will appear in various print publications during the 25Y campaign.
25Y Social Posts (Set 1)
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25 Years of Excellence square format social post images.
25Y Ending Slide Social Posts
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25 Years of Excellence square format social slides for use at the end of an Instagram or Facebook carousel.
Marq 25Y Social Posts
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Social carousel templates are available inside the Marq system for new, coming soon or sold listings, with first image 25Y branding and two options for ending slides for carousels. How To Access In Marq Video
Marq Direct Mail Cards -
25Y Branding
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We have updated several of the most popular direct mail card templates in Marq with 25Y logo branding on the cover and a 25Y logo and tagline on the back mailing panel. How To Access In Marq Video
25Y Theme Direct Mail Cards
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These 25Y direct mail card templates are available as InDesign templates, request customization at support@wfp.com
25Y Agent Empowerment Statistics Social Posts
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25 Years of Excellence square format stats post images.
25Y Agent Empowerment Inserts
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25 Years of Excellence Agent Empowerment page templates. These can be included in your AE page sets in print and online. Email support@wfp.com
25Y Rezora Template V1 - Footer Branding
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25 Years of Excellence branded Rezora posts. These are available in Rezora now. Log in to your Rezora account to use these templates.
25Y Rezora Template V2 - Header Branding
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25 Years of Excellence branded Rezora posts. These are available in Rezora now. Log in to your Rezora account to use these templates.
25Y Market Share Chart - Vertical PDF
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New WFP Leads The Market performance chart vertical PDF, showing WFP’s leadership in total units sold over $1M for all of 2022 & 2023 - with 25Y branding.
25Y Market Share Chart - Horizontal PDF
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New WFP Leads The Market performance chart horizontal PDF, showing WFP’s leadership in total units sold over $1M for all of 2022 & 2023 - with 25Y branding.
Company Overview - Printed & Bound Booklets
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New 25Y branded Company Overview booklets are available now at your office.
Buyer’s Guide - Printed & Bound Booklets
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New 25Y branded Buyer’s Guide booklets are available now at your office.
Company Overview - Digital PDF Horizontal
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Updated Company Overview Listing Presentation single sheets in digital use vertical PDF format. Updated performance stats and 25Y branding.
Company Overview - Digital PDF Vertical
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Updated Company Overview Listing Presentation single sheets in digital use vertical PDF format. Updated performance stats and 25Y branding.
Company Overview - Digital Flipbook
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Updated Company Overview Listing Presentation single sheets in digital html flipbook format. Updated performance stats and 25Y branding.
Company Overview - Listing Presentation Sheets
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Updated Company Overview Listing Presentation single sheets that are preprinted and shrink wrapped for binding in-office. Updated performance stats and 25Y branding. Available in offices April 11.
Company Overview - PowerPoint
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Updated Company Overview PowerPoint slides with updated performance stats and 25Y branding.
Company Overview - NxtBook Digital Responsive
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Updated mobile responsive Company Overview interactive digital booklet with updated performance stats and 25Y branding.
Buyer’s Guide - Responsive HTML Digital
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Updated Buyer’s Guide in digital mobile responsive format with updated performance stats and 25Y branding.
NEW – 25Y Social Posts (Set 2)
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25 Years of Excellence square format social post images.
NEW – 25Y Performance Chart (Luxury)
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New WFP Leads The Luxury Market performance chart PDF, showing WFP’s leadership in volume of luxury home contracts in 2024 - with 25Y branding.
NEW – 25Y Performance Chart (Social Video)
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Social video version of Performance Chart - New WFP Leads The Luxury Market performance chart PDF, showing WFP’s leadership in volume of luxury home contracts in 2024 - with 25Y branding.